About Us

Be Sweet, a company with a conscience, was founded on the principle of being kind to others. Nadine Curtis created Be Sweet in 2003 while living in Cape Town, South Africa. Be Sweet’s mission; to bring socially and environmentally friendly products to fashionable consumers that evoke an individual style and help support community development around the world.

Be Sweet began with Curtis wholesaling a handful of handmade items to boutiques in Northern California and upstate New York. Be Sweet’s products can now be found in over 200 boutique stores in the U.S., Canada, the U.K., France, Sweden, Austria and Japan. Be Sweet works with several job creation programs in South Africa by giving artisans the confidence and the means to support themselves and their families in an otherwise economically depressed region. The empowerment groups have grown to include over 200 villagers, mostly female members of the Xhosa tribe, who live in Cape Town, the Eastern Cape region and Johannesburg. Participants are responsible for making mohair, bamboo and organic cotton yarns, accessories and home goods. Many of the women depend on their work for their survival. With the help of experienced program directors, the women are able to work in stable environments where they can earn a fair wage, learn a new skill and enjoy their jobs.

I started Be Sweet to support artisans by bringing their products to a wider market of conscience consumers interested in beautiful things that fund community development. Our products embody the ideals of beauty, creativity and resourcefulness.”

Be Sweet also donates a portion of its profits to the Shaw Park School, a primary and secondary

school in the Eastern Cape where many of the participants’ children attend.  

Together, we can make a difference!

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