Stitch Red

December 15, 2011 § Leave a comment

We are today’s featured partner on the Stitch Red site!

Stitch Red is a national campaign to raise awareness about the number one

killer of women in America, heart disease.

Started by Laura Zander, owner of Jimmy Beans Wool, this high profile

campaign aims to inform women of the dangers of heart disease, encourage

them to lower their risk factors and help them stay heart healthy!

Jimmy Beans Wool has partnered with many in the needlearts industry along

with the National Heart Lung and Blood Institutes’ The Heart Truth® campaign

for women about heart disease. We’re working together to “Stick it to Heart


Stitch Red was originally a collaboration between Laura and Marta McGinnis,

friend and marketing mentor. At one friendly coffee meeting, Marta shared

that she had recently survived a major heart attack. Laura had also recently

had a brush with Heart Disease – her young and fit husband Doug had just

been diagnosed with high blood pressure. Both women had been shocked to

learn through their encounters with heart disease that it is the number one

killer of women in the United States.

Sadly, Marta passed away in 2008 before Stitch Red ever got off the ground.

She will always be a driving inspiration as we move forward!

We hope you will join us in our campaign to “Stick it to Heart

Knit Red Book

Jimmy Beans Wool is proud to present Knit Red, an instant classic and must

have coffee table knitting treasure for every knitter. This book contains 30

fabulously red garments and accessories designed and donated by celebrity

designers who openly share their personal experiences with Heart Disease

and tips on how they stay heart healthy!

See new designs from a long list of amazing designers! (Sorted

alphabetically by last name)

Debbie Bliss – One of the foremost designers and authors of hand knitting

patterns in both the UK and US, Debbie’s remarkable talent for design covers

the breadth of adults to children.

Jared Flood is a Brooklyn-based knitwear designer and photographer. His

latest adventure has been designing an artisanal line of American Wool yarn,


Kieran Foley – The creative genius behind Knit/Lab, Kieran’s experimental

designs are often inspired by natural patterns and traditional textiles.

Norah Gaughan currently the design director at Berroco, Norah is known for

her amazing pattern booklets and fun geometric designs.

Jeanne Giles – Formally of 2Askew Designs, Jeanne is a Nevada native now

designing under Battle Born Knits.  She is a world traveler, lover of mischief

and recent raw food enthusiast!

Tanis Gray – Resides in Washington DC.  Former Yarn Editor for Soho

Publishing, she now teaches knitting workshops and designing for major yarn


Cornelia Tuttle Hamilton started her career in New York during the early

80’s designing for the better knitting magazines and a private clientele. After

her move to Sweden her artistic creativity evolved even further, leading her

to eventual creation of her own line of yarn, Heaven’s Hands.

Kim Hargreaves – A multi-talented knitwear designer, Kim managed the

Rowan brand for 20 years creating hundreds of individual designs, master-

minding the fashion stories for the magazines and styling the photographs

that inspired so many to knit.

Sarah Hatton – After gaining a degree in fashion, Sarah entered the world of

professional hand knitting where she has worked for over 10 years with

famous brands that include Rowan, Patons, Sirdar and Sublime.

Kristen Ashbaugh-Helmrich is an avid knitter, knitwear designer, knitting

shop employee, doggie-mom, organic food grower, and recent chicken

owner! She currently is designing under Marinade Designs.

Kit Hutchin is a co-owner of Churchmouse Yarns and Teas based a short

ferry ride from Seattle. Kit manages a spectacular LYS as well as heads up

the genius design team responsible for all of the breathtaking Churchmouse


Daniela Johannsenova is based in Cologne, Germany. Daniela is an indie

designer and has managed her own yarn shop, Maschenkunst, since 2006.

Andrea Jurgrau is the designer behind Bad Cat Designs, which are unique

but also classically elegant. Andrea is based in New York and prides herself

on her meticulous instructions.

Barry Klein is the owner of Trendsetter Yarns and one of the biggest

sensations in the knitting industry. Barry has been named one of the top 10

most influential men in the world of knitting.

Maie Landra – Co-founder of Koigu Yarns, Maie designs beautiful one of a

kind garments that exude a whirlwind of colors.

Cecily G. MacDonald – From the cool coastal state of Maine, Cecily continues

to make us swoon and aww with each of her precious and timeless designs.

Trisha Malcolm launched her publishing career as crafts editor for the

Australian edition of Family Circle magazine, then held key positions at

McCall’s Needlework & Crafts and the Butterick Company. She is currently

Vice President/Editorial Director for Soho Publishing Co., where she oversees

Vogue KnittingKnit SimpleKnit.1Yarn Market NewsCutting Edge and

Adorn magazines, as well as book development for Sixth & Spring Books.

Deborah Newton has been a knitwear designer in Providence RI for almost

30 years.  She has been called the “Julia Childs” of knitting for her

remarkable ability to turn complex ideas into simple steps for all of us.

Ann Norling – Marge Ann Norling-Okuley has been a yarn sales

representative in Northern California and Northern Nevada for many years,

while simultaneously creating simple yet classic garment and accessory


Deborah Norville – Veteran journalist Deborah has been anchor of Inside

Edition since March 1995.  In 2009, Deborah shared her lifelong love of fiber

arts with The Deborah Norville Collection, a line of fine yarns for hand knitting

and crocheting, along with her companion book, Knit With Deborah Norville.

Melissa Morgan Oakes is famous for ending the drudgery of the second sock

by showing knitters how to cast on and knit two socks at one time on one

long circular needle! She can often be found teaching classes at a variety of

LYS around the country.

Michele Orne is a partner and knit design director for Swans Island.  She is

excited to be developing a line of all-natural hand dyed yarns and timeless

patterns inspired by classic favorites and daily life along the coast of Maine.

Iris Schreier is one of the founders of Artyarns as well as a published

designer. The luxurious hand-painted fibers featured in her unique patterns

and designs are developed by Iris and are available through her company


Diane Soucy – Based in the Sierra Nevada Mountains, Diane, mother of

Knitting Pure and Simple, continues to create simple and beautiful hand knit

clothing and accessory patterns.

Martin Storey designs the Classic range of brochures, which includes

knitwear for men, women, children and babies, as well as accessories and


Debbie Stoller is a New York Times best-selling American author, publisher

and feminist pundit who lives in Brooklyn, New York. Debbie is also the

co-founder, co-owner, and editor-in-chief of BUST magazine, authored the

Stitch ‘N Bitch series and recently launched her own yarn line, Stitch Nation

by Debbie Stoller.

Amy Swenson – Knitting and crochet designer behind Indigirl, Amy’s

flattering garment designs are characterized by seamless and unique

construction methods.

Ysolda Teague – The young indie Scottish sweetheart, Ysolda has published

popular designs in Twist Collective and Knitty. She enjoys sharing her design

process, inspiration, adventures and the occasional recipe.

Stephen West- is a designer currently based in Amsterdam, studying dance

while knitting and dreaming up new designs constantly.

Knit Red will be available in June of 2012


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