Lookie Here!

August 2, 2010 § Leave a comment

Remember when we talked a while back about what “waggle dancing” is?

Waggle dance is a term used in beekeeping and ethology for a particular figure-eight dance of the honey bee. By performing this dance, successful foragers can share with their hive mates information about the direction and distance to patches of flowers yielding nectar and pollen, to water sources, or to new housing locations. Thus the waggle dance is a mechanism whereby successful foragers can recruit other bees in their colony to good locations for collecting various resources. A waggle dance consists of one to 100 or more circuits, each of which consists of two phases: the waggle phase and the return phase. A worker bee’s waggle dance involves running through a small figure-eight pattern: a waggle run (aka waggle phase) followed by a turn to the right to circle back to the starting point (aka return phase), another waggle run, followed by a turn and circle to the left, and so on in a regular alternation between right and left turns after waggle runs.

Our fearless leader, Nadine Curtis was in the UK this past weekend and look what she found when she went into a pub…

UK brewer Wells and Young recently relaunched Waggle Dance in July, a honey-flavoured 5% abv ale, with a new look. The redesign comes as part of a push by the brewer to “re-establish Wells Waggle Dance’s credentials in the ale sector and to differentiate it on-shelf”, the company said on July 8th.

The new look, inspired by the “waggle dance” after which the beer is named, is the figure of eight movement that a bee performs in order to alert its hive to a source of nectar.

David Jenkins at design consultancy Blue Marlin, said: “Waggle Dance aims to target an audience of relatively affluent male beer drinkers aged 35-50 who are looking to try something different. Our brief was to communicate the brand’s positioning more clearly, emphasising the ‘denoters’ of honey, such as the bee and hive, with impact and intrigue.”

© Waggle Dance

Watch the video below to see an actual waggle dance!

On a different note, check out these amazing Honey Bee Mittens by Michelle Kelly, perfect for any Be Sweet fan!

© Michelle Kelly

© Michelle Kelly

Finally, ever get discouraged with a knitting pattern or a technique that you just can’t seem to get right? Our fearless leader’s father sent her this architecture image recently and it hit home.

So grab a cold on and keep practising your knitting skills!


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