Liberty of London

March 22, 2010 § 1 Comment

Raise your hand if you’re a fabric aficionado! Raise your other hand if you were in line outside of your local Target at opening time on March 14th waiting for the release of the Liberty of London collection!

© Target

Many knitters and crocheters are also sewers. While there are so many techniques involved in any craft, these three in particular share many traits. Knit a bag, sew a lining. Crochet a hat, sew a matching tunic. The possibilities are endless. This blogger got super excited when Target announced they were launching a limited-time Liberty of London collection. Liberty of London is not only an amazing brand hailing from the UK with clothes, gifts and accessories, it’s also an incredibly beautiful line of fabric. A 134 year-old company with a rich and colorful past combined with one of my favorite stores? EXCELLENT!

The founder of LOL, Arthur Lasenby Liberty was born in Chesham, Buckinghamshire in 1843. He was employed at Messrs Farmer and Rogers in Regent Street in 1862, the year of the International Exhibition at Kensington in London. By 1874, inspired by his 10 years of service, Arthur then decided to start a business of his own, believing that he could change the look of homewares and fashion. With a £2,000 loan from his future father-in-law, Arthur Liberty took on the lease of half a shop at 218a Regent Street with only three staff. The shop opened in 1875 selling ornaments, fabric and objets d’art from Japan and the East. Within eighteen months Arthur Liberty had repaid the loan and acquired the second half of 218 Regent Street.  liberty is still going strong today, as evident by the popularity of the items they produce and the buzz their recent partnership with Target has produced.

© 1888 Liberty of London

So check out your local Target for some of these amazing clothes, bedding, housewares, garden wares, furniture and even bicycles! (if there’s any left)!

© Target

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