String Takes Connecticut!

October 2, 2009 § Leave a comment

Talk about a road trip!

stringWe’re delighted here at Be Sweet that Manhattan’s String Yarns is opening a new shop in Greenwich, Connecticut. Zagat rated,  String offers “a collection of yarns saturated with so much color and texture that you’ll be tempted to start knitting three projects at once.” Sounds like the perfect home for some Be Sweet!

String is the brainchild of Linda Morse. Their site states “What happens when an accomplished and sophisticated businesswoman — who just happens to love to knit — decides she wants to leave the high-powered world of information technology? If she’s Linda Morse, she opens a knitting boutique and runs it with the same verve and passion that defined her high-tech career. Fast turning String into New York City’s premier knitting boutique, Linda brings to it her business savvy, fashion flair and complete dedication to her customers. Linda has been a passionate knitter throughout her entire life, and was never too busy to have a number of projects going at once, even during the busy years of raising children and pursuing her career. Linda held positions at Princeton and Columbia Universities, was part of the leadership team that built American Management Systems into a multi-billion dollar company, and was the CEO of a dot com. She traveled constantly, and used these long airplane flights to finish her knitting projects and shop for new ones. “Knitting is also one of the most effective ways to relieve everyday stress,” she believes, “and you have something wonderful to show for it at the same time.” Linda toyed with the idea of opening a knitting store for over 20 years, and she prepared herself well, visiting knitting shops, yarn companies, and designers all over the world. Her pure love of knitting, teamed with her drive, business acumen, and sense of fashion and elegance, makes String the ultimate knitting experience.”

roberta_magicroberta_longribbonroberta_brushedcowlroberta_longscarvesSounds to us like a Connecticut chapter is a fabulous addition!

If you find yourself in the area this weekend, go check out the new branch located on Mason Street. There you’ll find the Fabulously Roberta pattern set, new for the season featuring the Long Ribbed Ribbon Scarf, Long Magic Scarf and Long Cowl Pattern, all designed by Roberta Sawyer from Langley, WA. Using Ribbon Ball, Boucle Mohair, Extra Fine Mohair, Brushed Mohair, Magic Ball and Fluffy Nubs, all are ideal for fall and winter and can easily be given a custom look with your colors of choice. Mix and match different Be Sweet yarns for a wearable work of art!

Grab your knitting needles and see you at String!


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